Waking up your business with the smell of coffee
How smart operators are using coffee to drive footfall and sales
Friday, 14th February, 8AM - 10AM, Home Grown Club, London W1
A joint Breakfast Briefing from Paddy & Scotts and Prestige Purchasing
Global coffee consumption has been growing at over 2% a year for more than a decade, with almost a kilo of coffee for every man, woman and child on the planet being consumed each year. After crude oil, coffee is the most traded commodity in the world. In the UK coffee sales have risen 36% in just ten years, driven strongly by specialist coffee shop expansion.
But as this market has matured, so too has the sophistication of coffee offerings in other operators, where coffee has not traditionally been such a critical part of the consumer offer.
We are also at a 12-year low in coffee bean prices. But with demand rising, climate change is set to make over half of coffee growing land unsuitable, and farmers are starting to diversify into other crops because of low prices.
Come and learn about how coffee is produced, what impacts quality and cost, how you can make coffee a true driver of both footfall and total sales, and what you can do to reduce risk on your coffee sourcing in an uncertain future supply market.
As well as brief presentations from Paddy & Scotts and Prestige, the event will feature a hosted panel including:
Richard Ferrier – Chief Commercial Officer, Brasserie Bar Co
Karen Bosher – Local Pubs Director, Greene King
The event is a small, informal, data driven briefing held in the new and prestigious Home Grown Club in Marylebone. It is by personal invitation only, with guests being Board and C level executives of foodservice businesses. The aim is to inform and discuss the risks and opportunities present within the coffee market with peer businesses.